İletişim Şûrası

Client

4.5G Group

4.5G Group

Timeline

2 Weeks

2 Weeks

Services

Branding, Event Design

Branding, Event Design

Project

Developed the complete brand identity and communication strategy for the İletişim Şûrası, a major national summit on communication held in 2024 after a 21-year hiatus.

Developed the complete brand identity and communication strategy for the İletişim Şûrası, a major national summit on communication held in 2024 after a 21-year hiatus.

Developed the complete brand identity and communication strategy for the İletişim Şûrası, a major national summit on communication held in 2024 after a 21-year hiatus.

Challenge

The challenge was to create a brand identity that reflected the significance of the İletişim Şûrası as a national platform for discussing the future of communication in Türkiye. With the theme "Türkiye Yüzyılı: İletişimin Yüzyılı" (Türkiye's Century: The Century of Communication), the branding needed to convey a sense of historical importance, national ambition, and forward-looking vision. We needed to create a brand that would resonate with a diverse audience, including government officials, academics, media professionals, and the general public.

Goal

The primary goal was to establish a strong and memorable brand identity for the İletişim Şûrası, generating excitement and anticipation for the event. We aimed to create a brand that conveyed the summit's importance as a platform for shaping the future of communication in Türkiye. The branding needed to attract a wide range of participants and encourage engagement with the summit's themes and discussions.

Result

The branding project for the İletişim Şûrası successfully delivered a comprehensive brand identity that captured the spirit of the event and its theme. The brand elements, including the logo, visual design, and communication materials, effectively conveyed the summit's significance and its focus on the future of communication in Türkiye. The branding played a key role in generating interest and excitement for the İletişim Şûrası, contributing to its success as a major national event.