We Stand With Türkiye

Client

4.5G Group

4.5G Group

Timeline

2 Weeks

2 Weeks

Services

Branding, Campaign Design

Branding, Campaign Design

Project

A large-scale international media campaign highlighting the aftermath of the devastating February 6th earthquakes and Türkiye's resilience.

A large-scale international media campaign highlighting the aftermath of the devastating February 6th earthquakes and Türkiye's resilience.

A large-scale international media campaign highlighting the aftermath of the devastating February 6th earthquakes and Türkiye's resilience.

Challenge

The challenge was to quickly and effectively communicate the scale of the disaster and the urgent needs of Türkiye to a global audience. We needed to cut through the noise of the news cycle and ensure that the world understood the magnitude of the situation. Furthermore, we needed to inspire international support and solidarity while respectfully portraying the suffering and resilience of the Turkish people.

Goal

The primary goal was to raise global awareness of the earthquake's devastating impact, highlighting the urgent need for international aid and support. We aimed to mobilize global communities and organizations to contribute to relief efforts and demonstrate solidarity with Türkiye. Additionally, we sought to showcase the strength and resilience of the Turkish people in the face of adversity.

Result

The "Seninleyiz Türkiye" campaign successfully reached a broad international audience, generating significant media coverage across major news outlets worldwide. The campaign played a crucial role in raising awareness of the situation in Türkiye, leading to increased international support and aid efforts. It effectively conveyed the urgent needs of the affected communities and fostered a sense of global solidarity with Türkiye.