Terakki Foundation Branding
Client
Timeline
Services
Website
Project
Challenge
Terakki Foundation Schools, with over 100 years of history, entrusted Matsiyah with the delicate task of re-designing their branding. The challenge was immense, as the school is one of the most prestigious and historically significant institutions in Turkey. Their corporate identity, deeply rooted in tradition, had strict guidelines that needed to be respected while also modernizing the brand for a contemporary audience. Striking the right balance between heritage and innovation was a critical and complex task.
Goal
Our goal was to refresh Terakki’s corporate identity while preserving the integrity and historical significance of their brand. We aimed to create modern, cohesive branding that would resonate with the current generation while respecting the traditions of the school. This involved redesigning all digital and printed materials, including logos, stationery, and promotional materials, while adhering to the school's strict branding guidelines.
Result
Matsiyah successfully delivered a refreshed brand identity for Terakki Foundation Schools that honored its rich history while introducing a modern, updated look. All digital and printed corporate materials were cohesively redesigned, maintaining the school’s core values and visual heritage. The new branding was well-received by both the school and its stakeholders, achieving the delicate balance of tradition and innovation, and positioning Terakki for the future while respecting its storied past.